Many of the organic chemists at Ottawa U obtain employment with pharmaceutical companies after they graduate. Few of those graduates have any idea about what solid state NMR can do for the pharmaceutical industry. Here is an excellent review article written by a very well respected NMR spectroscopist (Robin Harris) on the applications of solid state NMR for the pharmaceutical industry.
Harris, Robin K.. Applications of solid-state NMR to pharmaceutical polymorphism and related matters. Journal of Pharmacy and Pharmacology (2007), 59(2), 225-239.